‘The Batman’s Success on HBO Max Proves Warner Bros’ Day & Date Release Strategy Was an Epic Failure

Many studios experimented with distribution methods for motion pictures through the pandemic. This concerned releasing motion pictures on premium VOD (video-on-demand) or simply dropping motion pictures straight to streaming providers. Warner Bros. made the attention-grabbing determination to launch their complete slate of 2021 motion pictures on HBO Max on the identical day as theaters for no extra cost. While they positively gained subscribers, the films suffered on the field workplace. The current success of The Batman on HBO Max proves that Warner Bros. made the incorrect determination. 

HBO Max day and date motion pictures didn’t carry out properly on the field workplace

Robert Pattinson | Cindy Ord/WireImage

This experiment started in December 2020 with Wonder Woman 1984 and led to December 2021 with The Matrix Resurrections. In whole, Warner Bros. launched 17 motion pictures in theaters and on HBO Max. While some have been profitable in each kinds, it was few and much between. 

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